WRAP (the Waste & Resources Action Programme) is a major UK programme established in 2001 to promote resource efficiency. Its particular focus is on creating stable and efficient markets for recycled materials and products and removing the barriers to waste minimisation, re-use and recycling.
WRAP is a not-for-profit company which works with the public, private, and community sectors and is supported by funding from DEFRA, the DTI and the devolved administrations of Scotland, Wales and Northern Ireland.
WRAP has laid down targets across twelve programmes. Nine of these relate to market development, comprising six material streams (Paper, Plastics, Glass, Wood, Organics and Aggregates) and three generic areas (Procurement, Financial Mechanisms and Regional Market Development). Three new programmes relate to the wider resource efficiency remit - Collections, Communications and Awareness and Waste Minimisation
Visit WRAP's website for more information.